GALLERY SHINSEIDO specializes in the exhibiting of new works. If the art embodies “the heart of Japan” then the genre is irrelevant. In the past Gallery Shinseido has exhibited and promoted Nihonga, Japanese paintings using the special traditional pigment technique, as well as oil paintings, prints and sculptures at their own exhibition space in Tokyo or at other art galleries, art museums and department stores. Gallery Shinseido have successfully promoted many young artists in the past, who have gone on to achieve popular status in Japan and overseas.