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Proposing “future standard life” five years into the future.
In connecting 300 or 400 years of history, Daimaru Matsuzakaya Department Store has always made new proposals to enrich the lives of its customers. It is precisely because our lifestyles are changing at a rapid pace, with women entering the workforce, the declining birthrate, the aging population, globalization, and the expansion of digital consumption, that we have become a kind of connoisseur curator of the future, offering happy lifestyles and experiences that will be standard in five years' time to all who seek a more colorful life in the future. We will be like a connoisseur curator of the future. We will create a place not only for shopping, but also a place of hospitality that will generate new values of experience, such as discovery, surprise, and enjoyment.